Carbon Mootral uncovers a novel approach to meeting the 2050 1.5°c Paris Agreement Target through shifting food systems away from traditional animal agriculture. The rapid advancements in biotechnology is predicted to create a new market where meat & dairy is produced in laboratories and large-scale factories rather than traditional farms. These future processes require 99% less land to produce the same amount of food, which will have profound effects on the rural landscape and how we use it. Although lab-grown meat could be on supermarket shelves by 2025, it remains to be seen whether people will want to eat it. Ultimately, the consumer will be the judge of the success or failure of embracing farm-free agriculture.
This Thesis explores possible future relationships between farm-free agriculture and the consumer through two key approaches: harnessing the unique capabilities of farm-free technology to create novel approaches to consumption; and, using new rural land uses to change consumers perception of The Naturalist Fallacy.