With the rise of generative design, automation, AI, and machine learning on professional practice, what will it mean to be an architect and Architecturally trained in the years ahead both within traditional practice, multidisciplinary firms and out into wider property and construction roles and beyond?

A lot of the architecture profession and industry will look radically different in 10 years and a high-performing, high-functioning, highly-connected & highly-motivated type represents part of that future.

Who are they? They’re Superusers – those who provide 20% of the effort but achieve 80% of the results, and are able to achieve magic with the technology we have, by working with, through, and among others in order to achieve the results and value that employers and stakeholders such as clients, users, investors, communities are looking for.

Does the current flow of Superusers out of the profession to start-ups – which more fully appreciate their skills – threaten our profession, or as some suggest is it the natural process of renewal by which our profession will be broken down and built up again?

Architect, educator, author and international speaker Randy Deutsch will discuss the impacts of emerging technology trends on practice, and share insights from his latest research helping current and future design professionals succeed in the accelerating new world of work and technology, and to plan for and navigate a fast-moving, uncertain future with confidence.

The focus of Randy’s talk will be the critical skillets and mindsets for today – and what emerging professionals (and the firms that employ them) need to know and do in order to be prepared and proceed bravely into our uncertain future.

The talk will be followed by an open question and answer session and drinks.

We hope you can join us to learn how Superusers do what they do, and what we can learn from them to assure our own relevance and perseverance into the future!

The talk relates to Randy’s new book, Superusers: Design Technology Specialists and the Future of Practice.

About Randy Deutsch

Randy Deutsch AIA, LEED AP is Clinical Associate Professor and Associate Director for Graduate Studies at the University of Illinois Urbana-Champaign, teaching and conducting research in design, professional practice, building technology and digital technology.

He is an international keynote speaker, workshop leader, and design technology authority across built environment, property and construction firms, organisations and professions in AECO (Architecture/ Engineering/ Construction/ Operation) firms and beyond into clients, contractors, manufacturers, etc.

An architect responsible for the design of over 100 large, complex sustainable projects, Randy has been an Exec Ed program leader at Harvard GSD, has written for DesignIntelligence, has been featured in ARCHITECT Magazine and Architectural Record and he is the author of several important books on the impact of technology on firms, such as BIM and integrated design, data driven design and construction, and convergence.