Name: Rod Sheard
Organisation: HOK Sport
Rod Sheard is the face of HOK Sport and has given several statements on the stadium’s design and conceptual development. As part of HOK Sport (now Populous), he collaborated on the development of many stadia including the venue of the Sydney Games in 2000.
"This is not a stadium that's going to be screaming from the rooftops that it's bigger and more spectacular," he said. "This is just a cleverer building. This is a cleverer solution." (BBC, 07/11/2007)